ROCHESTER, N.Y., Tuesday, March 22, 2016 —

Today the Eastman Kodak Company Brand Protection Solutions unit and New York Label & Box Works announced a partnership to provide advanced brand protection capabilities.  The two companies can help brands combat counterfeiters and diverters with invisible serialization and other overt, covert and ultra-covert features that provide a layered set of protections.

The increase of global counterfeiting and product diversion has created a need for brand owners to increase the level of sophistication of the brand protection measures they build into their packaging. NY Label has fully-integrated state-of-the-art variable data print technology into their flexographic printing process so that they can provide both overt and covert serialization.  The covert codes can be hidden in ways that make them hard to find, hard to remove, and, in some cases, illegal to remove.

“NY Label is a great partner for Kodak because of their experience and strong process knowledge” said Richard Gammons, Product Manager for Kodak Brand Protection Solutions.  “In a remarkably short period of time, the two companies have equipped NY Label with the ability to offer multiple brand protection features — some of which required new equipment and processes that are unfamiliar to the vast majority of print providers.”

Kodak’s TRACELESS family of products are systems that include a material component  that is added to the label and a reader/viewer that is available only from Kodak.  Not all print suppliers have the capability to incorporate all these technologies into their offerings.

“The Kodak solution is an important improvement over what we had the capability to provide to our customers previously” said Mike Masotti, Director of Product Innovation at NY Label, “In accordance with a core principle of our quality philosophy – continuous improvement, we want to be proactive and stay ahead of the diverters; what we previously offered was very robust and effective, but with the additional software, hardware and ink technologies from Kodak, we can now say to our customers that we can truly offer the most ‘bullet-proof’ Brand Protection label in the industry.”

The New York Label team was delighted by the thorough technical support from the engineers, chemists, and scientists from Kodak’s Brand Protection team.

“The first major project that was printed utilizing the Traceless AD technology, for a global luxury cosmetic company, was produced without any additional downtime,” said Craig Streibel, senior press operator for New York Label. “The Traceless AD ink performed even better than the generic security ink that he has been running for three plus years.”



About New York Label and Box Works
Since 1878, New York Label & Box Works™ has provided packaging services for companies in the metropolitan area and beyond. Over the years, our company has evolved to meet the demands of an ever more sophisticated marketplace, such as the Cosmetic, Health, Food, Beverage, Pharmaceutical, Vitamin and Nutraceutical industries. Today, NY Label & Box Works with our two ideal locations – continues to provide the premier products and services that our customers have always expected.


About Kodak Brand Protection
Kodak Brand Protection Solutions provides both drop-in and custom brand protection solutions to the Apparel, Health & Beauty, Wines & Spirits, and Pharmaceutical markets. The KODAK TRACELESS family of products range from the Traceless Ultracovert System which provides forensically undetectable authentication to the Traceless AD System which provides invisible serialization marks via CIJ printing. Traceless products can be incorporated directly into the product itself or on the product packaging via inks, varnishes, or TTR printing. For additional information visit or email us at


About Kodak
Kodak is a technology company focused on imaging. We provide – directly and through partnerships with other innovative companies – hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their own businesses and enjoy their lives. For additional information on Kodak, visit us at, follow us on Twitter @Kodak, or like us on Facebook at KodakNow.