It’s not easy for a new piece of equipment to impress someone who has been working with printing machinery of all types since the mid-1980s. When veteran operator Mark Butler of Mitchell Press says that he, customers, and even the manufacturer have been “blown away” by the quality and performance of the company’s recently installed NEXFINITY Digital Press from Kodak, his reasons for bestowing that high praise are worth looking into.
Window of Possibilities
“As a business, we now have that window where customers can come to us, and we have a price structure where we can do it on the NEXFINITY Press, and it fiscally makes sense,” Butler says. It also enables the production of high-volume hybrid jobs such as a real estate catalog with interior pages printed by heatset web offset and covers printed variably on the NEXFINITY Press, in a total run of 150,000.
Continuously adapting to changing markets and acquiring the capabilities needed to serve them have brought Mitchell Press to within just a handful of years of celebrating its 100th anniversary – a milestone that few printing companies ever reach. Kodak has been a key contributor to the company’s technological progress and longevity.
“Working with Kodak has really helped,” Butler declares. “What’s great about them as a company is that they’re always bringing updates for the press, like moving white into the second unit. We’re finding them very progressive. They don’t stand still. They’re always trying new things. Their people are brilliant. They have fantastic people, and we have fantastic people here. And I think that’s why we succeed.”