The next post of "Packaging & Emotions" picture series from the Annual Report Summary, in which we show not only the wide range of substrates, but also how important and present packaging is in our everyday lives. 

Different countries, different tastes. Frequent travellers are not the only ones who know that regionally typical foods often leave a lasting impression. Whether as a treat for ourselves or as a holiday souvenir for those we left at home, one of the most popular choices is local confectionery, which later catches attention with more than just its exotic taste.

Such sweets are usually sold in flexible packaging. Why? Because it is especially light and easy to carry, provides optimum protection for the contents, and stands out among familiar products thanks to attention-grabbing packaging designs. When printing flexible packaging, the machines must satisfy high demands if they are to achieve a top-quality end product. On the one hand, the specific properties of substrates such as plastic films must be taken into account. And then there is a desire for individualisation and attractive finishes. Thanks to the modular design of our high-tech machines, more printing units can be integrated as an option to accommodate additional processes such as coating in a single machine pass.

Online trade is booming in the confectionery and food branches, too. Alongside primary packaging using plastic films or metal, secondary packaging is therefore also becoming increasingly important in these market segments. Individualised folding cartons guarantee safe transport and round off the customer journey.