Manual touchpoints in today’s commercial print environment of smaller, more customized and faster jobs lead to bottlenecks and inevitable errors on the production floor. Print Workflow Automation reduces these errors and increases quality of production. But not every employee is convinced that employees benefit from automation. While print companies are clearly on board with the technology, when employees hear the term automation, they are often less enthusiastic, envisioning a scenario in which machines take over their jobs. Making them feel comfortable with how employees benefit from automation and the changes to print business models can ensure a smooth transition.
Research indicates that the global workflow automation market is growing at 23 percent annually and will reach $18.45 billion by 2023. While companies the world over are clearly on board with the technology, when employees hear the term automation, they are often less enthusiastic, envisioning a scenario in which machines take over their jobs. It’s true, there are aspects of everyone’s work that can be more efficiently handled through intelligent automation. However, the primary objective of most PSPs when they invest in the technology is twofold: Faster and more profitable growth. Making employees comfortable with and even excited about these inevitable changes to your business model can ensure a smooth transition. Here are three proven strategies to get the organizational buy-in you need to succeed

1- Get Employees Involved UpFront

Find the best automation tool and assign a team in charge of testing and implementing it gradually. You’ll see that the amount of resources you’ll be saving will be astonishing and that your collaborators will soon feel comfortable in adopting the new changes.

2- Train Employees Well

Once the technology is implemented, conduct comprehensive employee training. Make sure you are working with a provider that offers training services – and that will be available to assist employees every step of the way as they master new digital workflows and get used to a more digitallydriven way of doing business.

3- Expand Employees Roles

elevate the role of employees in your business. Empower them to grow revenue across your offerings by getting to know clients better and cross-selling new services that will best strengthen a brand’s presence with consumers