A product has a split second to attract the eye of a potential customer.
And it’s the packaging that achieves that eye contact – playing a key role in determining whether that product goes back on the shelf or heads to the checkout.

So, in a world of saturated packaging on shelves, it is no wonder that brands are constantly looking for new ways to stand out from their competitors.

In an increasingly digital world, more brands are turning to digital printing as a strength to use to their advantage – and with plastic-free options now available, it needn’t cost the Earth!

Take the role of the internet in influencing consumer habits.

The average person in the UK spends more than a day a week online. It found people spend twice as long online as 10 years ago, with one in five of all adults spending as much as 40 hours a week online.

And with 78 per cent of the population using smartphones, the role of print and packaging needs to work harder and utilise this technology to boost consumer sales.

Digital printing does not use any plates, meaning that design changes can be made as often as the brand would like, which makes the process pain-free and cost-free. And all designs can be printed digitally in just one print run, which is perfect for small orders – and keeping up with demand for the products that prove more popular.

But it’s not just about packaging – there are other key ways you can differentiate your packaging brand through digital print.

There is no surprise that consumers are now increasingly demanding products that are unique to themselves. Digital printing has variable data capabilities, meaning that it enables brands to print an unlimited amount of different designs in just one print run, making personalisation on packs a reality.

Odoo • Image and Text

1. Personalised KitKat

Personalisation encourages consumers to talk, the power of word and mouth is priceless! Especially when products are shared on social media.


In today’s society you will not find anyone without their smartphone, which enables people to interact across the globe in a matter of seconds. Digital packaging allows you to print hidden glyphs (an image naked to the eye) on packaging and incorporating image recognition technology that can be scanned using an app, linking consumers to endless digital content.

Odoo • Text and Image

Odoo • Image and Text


One of the advantages of digital print is that you can have short print runs. This opens up the potential to create uniquely designed, limited edition packaging. Limited editions can make your brand ooze personality, allowing you to push the boundaries of your design, or if you want to test a new range or style, this enables you the flexibility with no major costs.

It also means that new businesses can try testing their product on the market with lower start-up costs.

Refference: https://ultimate-packaging.co.uk/