COVID-19 makes fair participation from the view of the seven partners impossible. The situation is too uncertain of the daily changing travel restrictions worldwide, which denies an international audience and the possibility of a fair visit in Düsseldorf. The sense of participating in Drupa – according to the Postpress Alliance – has unfortunately been lost due to the pandemic. A sober consideration of the expected cost-benefit ratio shows that the economic business basis for such an event would be missing without intercontinental visitors. The partners of the Postpress Alliance very much regret this step. The alliance still believes in Drupa as the world's established leading trade show for the printing industry as soon as the right conditions are once again in place.

"We need and seek contact to our business partners", says the marketing team of the partner companies, "and are happy to be able to launch something so new in such a short time. It is uncharted territory for everyone involved. Neither we nor our dealers and end customers have much experience in this encounter on a virtual level. This concept means a lot to our management. They are firmly convinced that, even after Corona, targeted marketing concepts will require this duality of virtual appearances in combination with analog physical events."

The resulting virtual showroom of BaumannPerfecta, Bograma, H+H, Hohner, MBO and Wohlenberg will offer visitors, after prior registration, a virtual visit with a tour of the machines and a lot of detailed information for four days. On the other hand, interested parties will have the direct opportunity to make an appointment for individual live demonstrations from the showrooms at the respective locations of the four companies.

Those who would like to go even deeper – as far as the travel options allow – can of course also make an individual appointment for a visit at any time at the locations without the character of an event. Approaching the market in an informative, exciting, emotional and personal way is the declared goal.