London, U.K., Tuesday, May 17, 2016 —
Partnering with a world-renowned artist, Kodak recently had the opportunity to show off its impressive printing technology to create covers for We Can’t Do This Alone: Jefferson Hack the System. The book redefines the purpose of alternative media in the 21st century, drawing on a wealth of innovative projects to artfully map out a bright future for radical publishing. It contains a series of original artworks devised by Jefferson Hack and Ferdinando Verderi, bringing to life 25 iconic quotes from Jefferson Hack’s editorial career.
The project features 5,000 different first editions, each with its own book jacket design and printed with Kodak’s unique technology. As limited editions, each of the 5,000 copies is individually numbered and features a completely unique cover that has been created using Kodak printing technology. The idea came out of a conversation with the author himself.
“When I spoke with Jefferson and told him about the ability to create unique covers for his book, he was immediately excited by the potential of our technology,” said Dany Atkins, VP Brand & Creative for Kodak. “We work with artists all the time, using Kodak’s technology to help artists realise their creative vision. We are thrilled to be part of the Hack the System project.”
Most inkjet printing systems constrain the design process as compared to traditional offset lithography presses, but with the Kodak Prosper 6000, Jefferson Hack’s team was able to expand the design process with virtually infinite variability of cover designs, while still enjoying the gloss paper stock and print quality they were accustomed to. Art director Ferdinando Verderi created a bespoke ‘algorithm’ of imagery, which was fed into the software and was manifested differently on each cover.
The project highlights Kodak’s cutting edge printing technology in astounding ways. The Kodak Prosper 6000 prints on glossy papers at 10.8 feet per second, which equated to 5.9 book covers per second; all 5,000 were finished in just under 15 minutes. The Kodak 700 Print Manager (the image processor and press controller) transmits a total of 13.9 Gbit/second of image data to the press for printing, equivalent amount of data required to run 9,000 HD TVs simultaneously. Most impressively, the Kodak Prosper 6000 digital press used in the project create 56 billion drops of ink per second.
In tandem with the book’s launch, Colette will exhibit slogans as edition artwork and EACH x OTHER will present a limited edition collection of eco-cotton t-shirts featuring the provocative slogans including “A Cultural Resistance Movement” and “If You Can’t Afford It, Steal It”. The t-shirts will be unveiled at Colette with an exhibition of the book’s artwork over the full month of May and a special window display from 17th May.
About the author:
Jefferson Hack is the maverick founder of Dazed Media. His pioneering work over the past twenty years has profoundly influenced the global media landscape. As co¬-founder of the iconic magazines Dazed, AnOther, Another Man, the influential web platforms Nowness.com, DazedDigital.com and Anothermag.com, Hack has consistently been at the forefront of innovation and change at the cutting edge of magazines, journalism, short film, photography, television and digital media for over two decades.
About Ferdinando Verderi:
Ferdinando Verderi is an Italian creative director based in New York. He is a founding member of Johannes Leonardo, an internationally awarded creative boutique with a global client history which includes Chanel, Google, Ted.com, Nike, Yale University and Adidas Originals among many others. Characterized by its unique thinking process, Verderi’s work challenges traditional forms of publishing and advertising by introducing new points of view which he brings to life through radical ideas and designs.
Kodak is a technology company focused on imaging. We provide – directly and through partnerships with other innovative companies – hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their own businesses and enjoy their lives. For additional information on Kodak, visit us at kodak.com, follow us on Twitter @Kodak, or like us on Facebook at KodakNow.
About Each x Other:
EACH x OTHER is a French fashion brand and design label, drawing artists from around the world into an ever-growing creative community. Following the principle of a publishing house, EACH x OTHER produces limited edition artworks, fashion, books and design objects.
- Art Directed and Designed by: Ferdinando Verderi
- Eited by: Ferdinando Verderi and John-Paul Pryor
- Produced by: Felicity Shaw
- Hardback / 304pp 8.5 x 12.5″ / 175 colour and b&w photographs
- Price: £50.00 / $75.00
- ISBN: 978-0-8478-4743-3
- Release date: May 2016
- Published by Rizzoli International Publications