In the 2021 KBA's annual report, presented in March, there are some pictures about packaging and its role in daily life as well as the turnover of different packaging sectors in the past year.
In these images, KBA's own personnel are used.
The first part about corrugated cardboard and packaging using it.
A corrugated board is robust, flexible and versatile. A veritable multi-talent among the many different types of packaging. And the idea is not only ingenious, but also so simple: paper webs formed into waves lend the material its particular stability and enable the packaging to withstand even the heaviest stresses.
Corrugated board packaging has been inspiring users for close on 150 years with its robustness and an endless diversity of new design and construction possibilities. Thanks to CAD, there are practically no limits placed on the designer’s creativity these days. Our cooperation with HP, which has yielded the widest digital printing press in the world, opens the door to an even wider circle of customers.
At the same time, the light and airy board construction protects the packaged products against impacts and falls much like an airbag does. And so, there is scarcely a product in today’s marketplace that comes without a protective mantle of corrugated board. And print turns this mantle into a perfect brand ambassador.